Toolkits & Frameworks
Messaging Framework
A centralized resource used to align every North One team member on how we communicate each product or feature. It includes: terminology, customer-facing description, customer pains and gains, customer quote, key benefits and claims, legal disclaimers (if applicable), feature mechanics, resources, and learnings.
Go-to-market Brainstorm & Planning Form
A structured template designed to align cross-functional teams around the launch of a new product, feature, or campaign. It captures key details such as goals, target audience, positioning, messaging, launch tactics, success metrics, and potential risks—serving as the foundation for a focused and effective go-to-market strategy (2025).
Customer Journey Map
I led the creation and ongoing management of North One’s customer journey map to align teams around the full end-to-end customer experience. Focused specifically on ongoing communications (excluding one-time sends), this visual framework outlines key touchpoints, customer goals, pain points, and emotions across each stage—from onboarding to long-term engagement. It’s used to identify opportunities to improve retention, drive feature adoption, and deliver consistent value throughout the customer lifecycle.
Zoomed in version of one stage
North One Product Porfolio
To accelerate onboarding and improve product understanding, I led the creation of this visual product map. In partnership with our design and leadership teams, I developed a clear, structured overview of the North One product—highlighting how each feature fits together to serve the needs of small business owners.
Product Launch Outline
This was the first iteration of the GTM framework I created for North One (2023). This document ensured alignment across internal teams, laying the groundwork for more strategic and efficient product rollouts.
Weekly Report Sample
I created and presented this weekly report to leadership and North One's marketing team to share key performance trends across product engagement, marketing metrics, and customer behavior. I owned the full process—from data collection and visualization to delivering insights on what was driving increases or dips. The report also included relevant product updates and actionable recommendations to optimize performance and align cross-functional efforts.
Weekly Report Sample
An example of the weekly marketing report I constructed and shared with Fitted's Leadership team.