Go-to-Market Campaigns
1% Cash back for Plus
On April 2, I led the launch of a new benefit for our $20/month Plus plan—1% cash back on every card purchase. This enhancement was designed to add everyday value for our paying customers and differentiate the plan with a clear financial incentive.
Business Impact:
Average card spend per user
Total Card spend (MoM)
X% increase in Plus subscriptions
X% increase in revenue
%20(1).jpg)
APY - Existing Customers
On February 3rd, we expanded APY access to existing customers. Initially, APY was available only to those who registered and opened an account on or after December 19th due to compliance requirements. We also launched an embedded progress bar so customers could track their card spend progress towards unlocking APY each month.
Business Impact:
+275% increase in average daily balances (MoM)
+1,388% surge in monthly card spend
+724% growth in monthly deposit value
+112% increase in customers qualifying for APY each month
Progress bar Impact (A/B Test):
+36% higher funding rate w/90% confidence
+25% higher conversion rate w/90% confidence
APY - GTM Prep
In preparation for the APY launch, I led a kickoff call with all stakeholders, conducted a strategic analysis, developed a proposal, and created a comprehensive GTM outline that included the timeline and potential risks.
APY - New Customers & Milestones Content
On December 19th, we launched APY rewards for new customers, designed to increase engagement and encourage higher spending. As part of the application process, customers must validate their TIN and agree to the T&Cs to get APY. To qualify for APY each month, they must spend at least $500 with their Mastercard Small Business Debit Card, unlocking up to 3.00% APY on their average daily balance.
Business Impact:
-
NerdWallet placement improvement and rating improvement (from position 15 to position 8, 3.3 stars to 4.7 stars). This improved our customer acquisition costs and we saw a 3921% increase in clicks from NW & a 6900% increase in applications submitted.
-
New customers move from funding their account to transacting with their card 35% quicker
Free Inbound Wires
North One previously charged a $20 fee for every incoming wire transfer. To better serve our customers and enhance our competitive position in the market, we updated this policy to reflect our commitment to delivering greater value and improved customer experiences.
Business Impact:
Comparing the three months before and after the GTM announcement, there was a 50.7% increase in the number of accounts receiving inbound wires.
Cash Deposit Refunds
North One introduced a new initiative to offer refunds on cash deposit fees charged by third-party retailers, addressing a common pain point for customers who frequently rely on cash transactions. This change reflects our commitment to supporting small business owners by reducing costs.
Brand Partner Launch
This video and email are examples of the content we provide to new brand partners to announce our partnership and help onboard their retailers to Fitted.
Tier III Product
Launch Samples
An email and video example of two minimum viable product launches - Invoices in one place and the Fitted Map.